According to research from Adobe, buyers who view video content are 1.81 times more likely to contact the seller. Visual assets have always been a major part of real estate marketing tactics, and as more and more buyers do preliminary research online, it has become increasingly important to engage your prospects earlier and with more meaningful content. The simplest way to capture shopper’s attention is to leverage video in your listings. But how do you begin to approach video in real estate listings, and what should you focus on? Here are three tips to help you along the way.
Sell the details
Create engaging content that promotes the neighborhood. Video projects allow you to connect potential buyers to the neighborhood in a meaningful way. People are more likely to remember video content and more likely to walk away with a positive initial impression of the surrounding neighborhood.
Highlight the visual advantages. The most appealing aspects of your listing should be placed front and center. Your project should highlight the unique selling points of a listing and do so from more than one angle to really give the correct feel.
Get personal with interviews. Testimonials from real tenants are always going to be more convincing than your sales pitch. Let current tenants and past customers do the selling for you. Connecting with buyers early on will help them feel comfortable with you and increase the likelihood of repeat business.
Improve your brand
Boost search ranking with dynamic and relevant content. Good video projects last forever. An investment in video today will help drive awareness down the road as more and more people see your old listings.
Leverage multiple outlets to gain the most exposure. YouTube is now the second largest search engine in the world next to google. Ignoring that exposure in an industry where visual promotions are so important is crazy! Putting together a library of listings is a simple way to improve your brand recognition. Not only that, but sites like Vimeo, Pinterest, Instagram, and Facebook all allow you to share video content.
Finally, appearing professional and approachable are perhaps the greatest keys to success. Your brand will be helped tremendously by a professional and dynamic video project. Real estate video projects are an opportunity to do more then promote a listing, they are a way to drive future business.
Focus on quality
Partnering with a production company has become affordable, reliable, and effective. The internet has opened up a world of opportunity for video marketing, and consumers have more choice than ever before.
National video reseller networks provide large scale coverage and professional quality. Make sure to leverage a professional video reseller networks to ensure quality that will last. With our video production network’s help, real estate walk through tours can help expand your reach while maintaining consistency and low cost.