Tasty-style videos - you see them everywhere. Why? Because they work. You simply can’t resist clicking through for those mouth-watering recipe deets. Not in the food industry? We have lots of ideas on how to apply the same over-head video concept no matter what you do. Contact us today - we’ll get back to you right after we’ve finished stuffing our faces with these pork sliders.
Want content that viewers will remember? Check out the ASMR video Lightswitch produced for West USA Realty - it’s a video you won’t soon forget. The ASMR trend has gained significant popularity over the past year, and even made a Superbowl commercial appearance. No matter what your idea is, Lightswitch can help you bring it to life. *whispers enigmatically* drop us a line today and let’s make some videos together.
Your clients need video - that's a fact. But building an internal video team is a daunting task. Lucky for you, partnering with Lightswitch is like having your own in-house video team, but we won't microwave our fish leftovers at lunch. Reach out today to learn more.
Need a video for your website? Or maybe for Instagram? Facebook? Youtube? TV? LinkedIN? Lightswitch helped Waterton take their marketing to the next level by creating videos that worked specifically for each platform. Take a look, and let Lightswitch do the same for your business.
In part 3 of our Lightswitch Innovators we sat down with Martin Betoni, VP of Creative of Centro. Centro has, for 13 years had a singular goal: to improve the lives of those working in the advertising industry by building media management software that helps marketers engage with audiences across all digital channels in the most successful manner possible. Their software is designed to eliminate unnecessary activity, improve human collaboration, offer greater insight, reduce errors and help users achieve more in their professional lives.
Martin has been working with Centro for over 10 years and has built an expertise in how video marketing has changed and where it is going.
In the first two episodes of this 4 part series Martin introduces himself, Centro's mission, and how they measure marketing success
Meet Martin, VP Creative of Centro
How does Centro Define Marketing Success?
Lightswitch is finally putting our money where our mouth is and advertising our videos...with videos. If you're a publisher, agency, digital marketer or online media company anywhere in the U.S. ask us today how we can help you fulfill video nationwide.
Introducing Part Two in our four part series with Andrew Cross of Walker Sand Communications. In this session Andrew discusses his career path and what he has learned during his years working in public relations.
Lightswitch works with businesses small and large throughout the U.S. to help them bring video production to their customers. We're lucky to be able to rely on our partners' expertise ranging from marketing, to public relations, to online media to publishing. We cannot be experts on everything so we deeply appreciate our partners' willingness to share their expertise with us.
Because we are so lucky, we want to share that expertise with our customers, partners and readers.
That is why we sat down with Andrew Cross, VP of Public Relations at Walker Sands Communications, here in Chicago, to talk about the current state of video in the communicatons industry. Please enjoy part one of our four part series "Lightswitch Innovators." In part one Andrew discusses how Walkers Sands approaches the current digital ecosystem and video within that ecosystem.
LIghtswitch wants to extend a very special thank you to Andrew Cross and everyone at Walkers Sands for taking the time to sit down for this series, and for being an excellent partner over the years.
Part 2 will be released next week.
Tradeshows are a classic marketing tool. After all, coming together and networking with professionals in your field is an important part of growing your company. In a 2015 report, B2B Content Marketing cites in-person events as the most effective B2B marketing tactic. Considering 52% of marketing professionals worldwide name video as the type of content with the best ROI, it only makes sense to combine the two to maximize the potential of your next trade show event.
Vision is the most sophisticated of the senses; 65% of the population are visual learners. This makes video a compelling tool at a trade show for grabbing the attention of potential buyers, business partners, and leads.
The trade show video should be a bit different. The trade show video is developed to stand out amongst the other participants and draw your prospects to your booth. It delivers a concise message that is quickly delivered while capturing the crowd’s curiosity.
A video at your booth could be a major draw. Whether it be a brief overview of your company and its services or a demonstration of your product, a visual aid can only help and strengthen the presentation of your booth amongst the competition. Packaging and handing out the video in a USB stick or SD card along with your white paper or other original content also works. Basically, you are using the video as a “reward.” This video and others similar to it can and should be used in your initial email invitations, post-event emails, and future nurture emails. Hosting the video on Wistia will help with lead generation, considering Wistia has built-in lead generation plug-ins on their video player.
Aside from the more informative videos that you can display, trade shows are fantastic opportunities to stage and film interviews and testimonials. Whether you are a bigger company and your top executives will be present or you are a start-up and your entire team will be there, it is always great for your visual content to include members of your team for more personalization.
Viewers will be left with an impression of what company you are and what they can expect if they decide to do business with you or use your products. A high quality, creative video will do wonders to your brand’s image. Trade shows are about passing information about your company to spread awareness of your brand. Video delivers that information in a fascinating, eye-catching, and concise medium. At a trade show a prominent video presence with a quick message can both intrigue and prime your target audience to discover more about your business. But like all great marketing tools, the effectiveness of video is determined by who is designing and using it.
This is where it comes handy to have a trusted video production partner to have handy so that you do not have to go around hiring and managing freelance videographers. Lightswitch has done video work for trade shows in the past and is more than happy to work with you to fulfil any video needs you may need for that upcoming networking event.
by Joe Valdez
There are tons of video platforms out there. Of course, the most popular one of all just so happens to also be the Internet’s second-largest search engine. However, I propose that YouTube is actually not the best video hosting platform for your marketing needs.
Rather, Wistia should be your go-to when it comes to hosting your video content.
Lead generation and conversion is one of the most common goals for video marketing campaigns. With your videos, you are trying to increase the amount of interested people in your target audience who may very well one day use your services. You want to convert these leads into customers.
Wistia does a terrific job helping businesses collect useful information from their potential leads. Wistia Turnstile is a tool developed by Wistia that asks viewers for their email on the video page (also their first and last name if you wish). It’s a clickable call-to-action that is easily inserted into every video. Wistia recently did research on video forms and found that 43% of videos with forms in the first 20% of their duration lead to a conversion, so it drives more traffic to your sales page or any other place you would like to direct your viewer.
Those emails aren't just lumped into one huge pile of addresses, either. Wistia gives you the option to integrate their email forms with your email marketing service of choice (Mailchimp, AWeber, Constant Contact, etc.). This means you can then target based on where the customer is in the buying cycle, which you can determine based on the video they entered their email address from! Someone who gave their information while watching a video guide you created probably is still in the beginning stages. However, a lead who entered their email on your company explainer video is probably further along.
But having the option to gather lead information doesn't do much if the videos themselves aren't doing very well, does it?
Luckily, Wistia has a plethora of analytical options for its users to evaluate their videos’ effectiveness. Trend information is easily accessible, from ones pertaining to your account to a single project to the media level. Engagement graphs show how the audience as a whole has seen your video. Quite literally, these graphs show where in the video your audience engages (rewinds, pauses, fast forwards, etc.). Similarly, heat maps show a graphical representation of a single viewing session. This can give you a better understanding of how a certain viewer or demographic views their videos.
All this information can help you better optimize your future videos and guide you in making better ones in the future!
What’s a good video platform without functionality, though?
While YouTube is the juggernaut of the video platforms, it’s not without slack. YouTube has become a bit notorious for the increased ad presence on videos hosted by them. We recommend keeping your videos on YouTube for SEO purposes and reach, but using Wistia for direct hosting and sharing.
Wistia’s SuperEmbed Builder is another unique aspect of the service that separates itself from a functionality perspective. With it, you are able to alter the size, color, and add social sharing links, among other things. This comes in really handy when you want a custom style to match a certain page or the branding that your company is already intimately tied to.
If your business is foraying into video marketing (which it most definitely should), you should definitely give Wistia some consideration. Your sales numbers will thank you.