In part 3 of our Lightswitch Innovators we sat down with Martin Betoni, VP of Creative of Centro. Centro has, for 13 years had a singular goal: to improve the lives of those working in the advertising industry by building media management software that helps marketers engage with audiences across all digital channels in the most successful manner possible. Their software is designed to eliminate unnecessary activity, improve human collaboration, offer greater insight, reduce errors and help users achieve more in their professional lives.
Martin has been working with Centro for over 10 years and has built an expertise in how video marketing has changed and where it is going.
In the first two episodes of this 4 part series Martin introduces himself, Centro's mission, and how they measure marketing success
Meet Martin, VP Creative of Centro
How does Centro Define Marketing Success?