UBS needed to attract top-tier talent to its Nashville office but not with a generic recruitment ad.
They wanted something real: eight distinct stories that spoke to both professional ambition and quality of life. The brief called for a slate of polished, authentic video content showcasing how UBS offers meaningful career growth without sacrificing balance.
It wasn’t just a storytelling challenge. They needed the full campaign quickly, with every cut and caption cleared through a global brand team based in Switzerland.
Lightswitch took on scripting, casting, storyboarding, and full-scale production. In under a week, we filmed all eight stories and then in the following weeks delivered over 80 tailored assets. These included 2-minute profiles, 1-minute summaries, :30 and :15 cutdowns, and both vertical and square versions—ready for whatever platform they needed.