News Release
FOR IMMEDIATE RELEASE
June 2, 2025
FOR MORE INFORMATION:
Courtney Kurhayez
Marketing, Lightswitch Video
Chicago’s top video agency Lightswitch Video appoints new CEO
CHICAGO, IL - (June 2) - Lightswitch Video announces the appointment of Bryce Anderson as its new chief executive officer. Anderson, one of the founders who currently serves as Lightswitch’s chief revenue officer, will replace Lynette Schwanger, who is stepping down to pursue new educational opportunities, effective on June 2. Co-founder Nat Seidel will serve as both chief operating officer and head of production.
“Lynette leaving is a major milestone for Lightswitch, she has done so much to shepherd this company into what it is today, from a modest start with small scale video into a creative powerhouse. I am both sad and proud in this moment as she takes on new challenges. I'll miss her partnership, but am excited to see how she will shape the world in her new adventures,” said Seidel.
Co-founders Anderson and Seidel will continue Lightswitch’s mission to help in-house creative teams and agencies produce amazing videos, anywhere in the world, through one powerful partner.
“I want to thank Lynette for laying a strong foundation, forging invaluable relationships and delivering a body of work that has defined our success. I feel better about the future of our world’s climate knowing she’s working on it."
"It is an honor to be entrusted with guiding Lightswitch Video into its next chapter. Nat, our team and I will get to work immediately, continuing to delight our clients and pursue the bold ambitions we’ve set for the future. I can’t wait,” said Anderson.
Anderson co-founded Lightswitch Video with Schwanger and Seidel. After attending the University of Iowa, he transitioned into media sales, and has served as Lightswitch’s Head of Sales for over a decade. He has been an integral part of bringing on enterprise level clients and continuing to grow the size of projects.
Schwanger will exit her role as CEO to pursue her Master’s degree in Ecosystem Science and Sustainability at Colorado State University: “It’s hard to put into words how much my time at Lightswitch has meant to me - it marks the close of a chapter that has shaped so much of my career and life. Lightswitch has been my professional foundation, and I’m so proud of what we’ve built together - a creative, collaborative, and truly resilient team that has delivered exceptional work across countless stories, brands, and industries.”
She expressed confidence in the future of the company, stating that “While transitions are never easy, I leave knowing the company is well-positioned for continued growth and success. The leadership team is more than ready to guide Lightswitch into its next era, and I have absolute confidence in their vision and capability.”
For media inquiries, contact Courtney Kurhayez, Lightswitch Video’s Marketing Coordinator at [email protected].
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About Lightswitch Video:
Lightswitch Video is a nationwide video production partner that offers video, photo, html5 and other digital media fulfillment solutions for agencies, publishers, online media companies, digital marketers and more. Lightswitch pairs their network of over 5,000 video professionals across the U.S. with in-house production experts to deliver high quality, on message video production in all 50 states. Visit https://www.lightswitchvideo.com/ for more information.
