Creating customer testimonials for Over-The-Top Media (OTT) (Part 6/7)
HOW TO PICTURE YOUR AUDIENCE:
Much like the audience for YouTube ads, folks watching over-the-top media (OTT) like Hulu, Disney+, and Peacock, have not actively chosen to seek out your content. But, that doesn’t mean they won’t engage! With a good hook and concise, targeted content, you’ll be able to keep their attention. These ads should be focused on discovery, align with your brand, and be attention-grabbing so they cut through the noise.
- Make it interactive
- Offer two to three ad options with compelling hooks and thumbnails to let the viewer choose which one they want to see. This gives them control over what they watch, gets them involved from the start, and lets you customize your messaging to different customers within your target audience.
- Keep it relevant
- Tailor your content to tie in with the specific show your viewers are watching. If they think your ad is a continuation of that world, you’re more likely to keep their attention long enough to get your message across.
- e.g., run testimonials for your medical practice during breaks for a medical show; advertise your company’s recruitment video during a sitcom where characters work in that field
- Be concise
- Most ads have a countdown timer so viewers know how long they have to wait. The shorter your ad, the more likely they are to stick around so they can get back to their show.
Advanced Tip: Consider including a QR Code in your ad alongside your call to action. Most viewers will have their phone nearby or already in hand – make it as easy as possible for them to connect with you!
Want to learn more? Read The Ultimate Guide to Customer Video Testimonials.