Tips for Customer Reviews & Testimonials (Part 7/7)
How do I start collecting customer reviews and testimonials?
Now you know all of the different ways you can use your testimonials to help increase business – great! But you might also be asking yourself how you should go about finding who to reach out to for a customer testimonial, whether that be written or asking if they’d appear on screen in a video. First, you should make a list of some of your favorite customers, who you have a great working relationship with. These are the people who are most likely to give you a positive review or testimonial.
Do I need permission to use customer testimonials?
Yes, you should get permission from customers to use their reviews and testimonials on your website, channels, and ads. For most testimonials (especially video testimonials), you should be reaching out to the customer directly to ask for the testimonial, so you can ask permission during that process. You can read more on the legalities here.
What are other ways to use customer testimonials?
Customer testimonials aren’t only useful for advertisements or public channels. Another great way to take advantage of the information and credibility they portray is by adding testimonials to your sales deck. If someone is seeing your sales deck, they’re already interested in your products or business. Showcasing a customer testimonial from a company with similar needs to theirs will tell them that not only are you capable of meeting their needs, you have already proven successful in that same area with another company. This further proves that you would be a great fit to work with or for their business.
What if the customer reviews are negative?
As you reach out to more and more customers, you might receive some negative feedback too – and that’s perfectly fine. While you only want to showcase the positive aspects of your business in your testimonials and ads, it’s important to take negative feedback and see which areas of your business you can improve upon. No business is perfect, and there’s always room for improvement. Gathering this information will only make your business stronger in the long run.
Remember: Customer testimonials are all about building credibility and trust in your services, but they are just one piece of the puzzle to securing new customers and retaining returning ones. You, your team, and your products have to meet the standards and expectations set by your customer reviews and testimonials in all of your interactions with customers and clients to seal the deal. Now that you know the basics about customer testimonials – especially the importance of video testimonials– let us create one with you. Contact us and let’s talk!
Are you ready to get started on our own customer testimonials? Check out our post on 20+ Suggested Questions for Customer Testimonials to get started.
Still looking for more information on creating your own video testimonials? Let us help!
Want to learn more? Read The Ultimate Guide to Customer Video Testimonials -- or contact us!