Lightswitch creates new content with America's Floor Source on a monthly basis - without needing to do new shoots every month.
With 10 main AFS locations across five different states, it was a challenge for AFS to make sure that every video stays on brand and ads came out on time consistently. By careful planning and thorough filming up front, we are able to create edits for every purpose, whether it's content for AFS or their two subsidiaries Lewis and JP Flooring.
To bring America's Floor Source's vision to life, Lightswitch took on scripting, storyboarding, and full-scale production down to the last detail - casting actors and models across the Midwest to feature in the videos, which are used across digital ad campaigns, television, and radio.