The Project
PETA, the world's largest animal rights organization, turned to Lightswitch to capture authentic public reactions for its cage-free campaign.
PETA wanted real, unscripted reactions from people on the street in Washington, D.C. for a cage-free campaign. That meant finding willing participants all day and capturing clean audio in a busy, unpredictable environment.
Lightswitch provided a dedicated host and interviewer to approach passersby and run the conversations, paired with a run-and-gun DC video production crew and professional audio gear. Over a full day we captured a library of man on the street interviews and delivered all raw video and master audio files.
*post-production done by PETA