Lightswitch wants to help you be an expert in video marketing via the easiers means we know how - video (Duh). In our first tip of our ongoing series we remind you to pan enought time for your video shoot. Most who are new to production overestimate what can be achieved in a short amount of time. There are guidelines like no more than two interviews in one hour, and leaving an hour of time to capture B-roll for every interview that is conducted. We're always happy to help you dial things in - give us a call.